About us

We secure listings, increase product facings and ensure constant inventory turns.

Our priority is to maximize personal service, potential, profile, publicity, opportunity, distribution and sales for our suppliers.  Our objective is to make your products available in the marketplace.  We build long term, effective relationships with our suppliers, our team and our network.

– Russell T. Woodman

After building a successful career with Hiram Walker’s, Russell Woodman decided to start his agency over 25 years ago after Hiram was acquired by Corby’s. Taking a few of his best suppliers with him, Russell began the agency independently, only to have his son, Jason join after graduating from Western University with a degree in Economics.

Jason’s dedication and passion for the family business has been one of the company’s strongest assets. With a vision towards the future,  Jason will continue to challenge and grow the business in new and innovative ways.  With a few loyal, talented and experience professionals, Woodman has grown to oversee an enviable portfolio of both wines and spirits.   The objective was never to have the ‘most’ suppliers the objective was to have the ‘best’ suppliers.  Woodman is fortunate to attract and retain world-renown brands for years, and often times, decades.