Sales

We foster excellent relations with all levels at the LCBO. Our sales strength comes from our dedicated Licensee Sales Representatives, LCBO Sales Representatives and Spirits Ambassador under and experienced Vice President of Sales.

 

Strategic Planning 

Wine barrels

We develop annual Sales and Marketing Strategies for our suppliers. Promoting products through trade shows, in-store tastings, advertising and PR is key our success. Relations with journalists, bloggers and wine writers are critical. WW&S nurture and maintain these relationships for the benefit of our suppliers.

 

Promotion

whiskey glass with orange rind

We work with LCBO Buyers and Category Managers to develop Image Programs, execute wine tasting with Product Consultants, update Store Staff with scores, tasting notes and inventory figures.

 

Events

People talking and drinking wine in a winery

We are always creating new, dynamic ways to engage with consumers. Facilitating exclusive wine dinners and portfolio tastings, executing in-store tastings, supporting charitable fundraisers, spearheading consumer and trade shows, are just a few of our ongoing activities for our suppliers.