Services
Sales
We foster excellent relations with all levels at the LCBO. Our sales strength comes from our dedicated Licensee Sales Representatives and LCBO Sales Representatives under an experienced Sales Director.
Strategic Planning
We develop annual Sales and Marketing Strategies for our suppliers. Promoting products through trade shows, in-store tastings, advertising and PR is key our success. Relations with journalists, bloggers and wine writers are critical. WW&S nurture and maintain these relationships for the benefit of our suppliers.
Promotion
We work with LCBO Buyers and Category Managers to develop Image Programs, execute wine tasting with Product Consultants, update Store Staff with scores, tasting notes and inventory figures.
Events
We are always looking and creating new consumer events. In 2022 we hosted more than two dozen wine dinners and cocktail events, executed 115 in-store tastings, participated in 6 charitable fundraisers and participated in more than 10 trade and consumer shows.