Services
Sales
We foster excellent relations with all levels at the LCBO. Our sales strength comes from our dedicated Licensee Sales Representatives, LCBO Sales Representatives and Spirits Ambassador under and experienced Vice President of Sales.
Strategic Planning
We develop annual Sales and Marketing Strategies for our suppliers. Promoting products through trade shows, in-store tastings, advertising and PR is key our success. Relations with journalists, bloggers and wine writers are critical. WW&S nurture and maintain these relationships for the benefit of our suppliers.
Promotion
We work with LCBO Buyers and Category Managers to develop Image Programs, execute wine tasting with Product Consultants, update Store Staff with scores, tasting notes and inventory figures.
Events
We are always creating new, dynamic ways to engage with consumers. Facilitating exclusive wine dinners and portfolio tastings, executing in-store tastings, supporting charitable fundraisers, spearheading consumer and trade shows, are just a few of our ongoing activities for our suppliers.